In June 2007, Swisscom Mobile in a partnership with Ad Infuse start mobile video ad sponsored and funded services for the first time in the Swiss market. Video ads were infuse ad in the ad network with key Active Mobile Swiss media buying agency (which is part of Goldbach Media) and Publicis.
Advertisers include Adidas, McDonald's, Migros, Swiss Airlines, Novartis, Peugeot, Sony Ericsson, furniture, monster.ch, Canon and Opel.
Two separate channels have been put in place, with different levels of the administration assistance.
The first video of the chain - "only pleasure" - provided that the clips of comedies MoMedia. The service has been fully funded ad, the service is free for consumers. Clips were from 1 to 3 minutes, and new video has been every day for the first 30 days.
The second channel video - "50Rp Clips" - music, videos at a greatly reduced price. Instead of the classic 3-5 CHF Price (€ 1.80 to € 3.00), the ad-Service takes care of the best videos to 0.50 CHF (0.30 €). A catalogue of the selection of 20 video clips of music internationally renowned artists such as Eminem, Fergie and Jay-Z by Universal.
Ad Infuse AdInMotion's platform has been implemented for mobile pre - and post-roll video ads-real-time video distribution and meetings active. There are three languages residing in Switzerland, the platform also aims to advertising customers tuning of the language, and also the number, as so often, an announcement has been determined by a single user.
In addition, were targeted on the WAP banner of the music-video WAP site for customers of Swisscom Premium services. Stephen Upstone, managing director of European companies for the development of perfusion ad said, "so as to demonstrate return on investment for customers, ad also recommends Infuse on WAP banner campaigns around video on the mechanical response of a trademark. "
Detailed statistics of print advertising, as the "report of the announcement of view", "Unique users" and "delivered undelivered vs Impressions" were collected. Finally, customers, the acceptance and visibility were measured during the test phase by telephone interviews.
