Clear Channel Outdoor and Qwikker, the leading provider of location-based distribution of mobile content infrastructure, today announced that the two companies have a comprehensive agreement on the construction of an interactive digital network to enable the delivery of mobile content via Bluetooth . Clear Channel Outdoor providing Qwikker technology into its global network of out-of-home advertising properties allows for the provision of mobile content integrated campaigns with their traditional advertising. "Through this partnership, we can offer our advertising real estate locations around the world to build an independent mobile content-delivery network. It transforms a simple, indirectly measurable advertising medium in an active, interactive two-way medium with accurate performance measurement, increasing the value of our properties, and open up entirely new business models for the out-of-home advertising industry, "said Michael Hudes, Global Director, Digital Media for Clear Channel Outdoor.
"You can imagine how these outdoor 2.0." Clear Channel Outdoor has already Qwikker technology in the United States, Australia, Belgium, Ireland and New Zealand, with other international missions planned. The two companies have committed to a rollout in the next twelve months by more than a thousand locations in the United States alone, in the city of furniture, shopping malls, airports and resorts. Every place to be activated, so that consumers with a mobile phone to opt-in to receive content via Bluetooth when they near an advertising panel to display the availability of the service.
"Qwikker allows for the conversion of a traditional industry, by focusing on its core competencies leverage capital, a leading position in the exploding interactive, digital marketing industry. Qwikker is pleased to be partnering with Clear Channel Outdoor, as for the industrial and building from our common vision, "said Saul Kato, founder and CTO of Qwikker.
"The mobile phone is the next great digital media, out of home advertising sites are very effective touch points for the mobile content delivery, because it is a clear call to action to consumers allow immediate satisfaction, and deliver the content at no cost to the final consumer."
